Looka Review 2025: Brand Creator | Is It Worth It?

I’ve used the Looka brand building toolkit, the popular online platform for creating custom logos, brand kits and even AI generated business plans. This post will walk you through everything you can do with Looka’s tools.

Looka.com has lots of features to help you build your brand assets. I’ll share my hands on experience with the platform, the key features and how they can help your branding.

My Quick Verdict, Pros and Cons

Looka is a cheap AI powered tool for businesses to create assets. I like the user friendly interface and the many pre-designed options. It’s affordable and modern so it’s a good choice for businesses on a budget.

Looka is great for creating brand assets. I like the user friendly interface for non-designers. The platform has exclusive deals and the logos and design elements look good. The AI tools help with brand development and design.

Looka’s brand kits come in many file formats to suit different needs. It’s affordable so many users can use it.

On the downside I’ve seen some designs are not unique. The tools can be slow sometimes which can be frustrating during the creation process. But overall Looka is still a good option for brand assets.

Pros:

The platform offers an intuitive, user-friendly interface that makes it accessible for non-designers to create professional-looking brand assets without requiring extensive design experience Looka provides affordable pricing options, making it a cost-effective solution for businesses working with limited budgets while still delivering quality design outputs The AI-powered tools assist effectively with brand development and design decisions, helping to streamline the creative process and provide intelligent suggestions Users have access to multiple file formats for brand kits, ensuring compatibility across different applications and use cases while maintaining design consistency The platform includes exclusive deals and a wide variety of pre-designed options, giving users plenty of creative choices to work with

Cons:

Some designs available on the platform lack uniqueness, which could result in brand assets that look similar to other businesses using the same service The platform occasionally experiences performance issues with slow loading times, which can interrupt the creative flow and make the design process more time-consuming The AI-generated options, while convenient, may sometimes feel templated and could limit truly custom creative expression for more specific brand visions Table of contents: My Quick Verdict, Pros and Cons What is Looka? Quick Overview What Can I Make with Looka? What are Looka's Main Features? Looka Pricing – Is It Good Value for Money? Is Looka Good? My Conclusion Toggle What is Looka? Quick Overview

Looka is a design tool I use to create brand assets. It has many features to design logos, business cards, brand kits and social media templates. The platform uses AI combined with many visual elements and templates to make design easy.

I like Looka’s user friendly interface and flexibility. Many users focus on logo creation but I found it’s equally good for social media marketing and creating business plans.

For non-designers Looka has plenty of inspiration. I can browse logo examples and see designs on products like t-shirts and business cards. I can download my creations in many formats including PNG and PDF.

One thing I like is the risk free experiment. I can design logos for free, only pay when I decide to download and use my design.

In my experience Looka is good for small business owners, freelancers and new entrepreneurs who need an affordable DIY option for brand assets.

What Can I Make with Looka? Brand Identity Packs

I can create brand identity packs with Looka’s tools. These packs have over 300 customizable templates for different branding elements.

I can change fonts, colors and logos to match my brand. The templates cover many materials from email signatures to social media posts, brand guidelines, letterheads and ads.

I can even design cards, presentations, posters, brochures, newsletters and websites.

Social Media Assets

Looka lets me design social media assets for my brand. I can quickly generate profile pictures and cover photos for different platforms.

The user friendly editing tools allow me to create posts and stories that are consistent across all my social media channels. I can manage and customize these assets through Looka’s dashboard.

Business Card Designs

I can design business cards with Looka’s brand kit. The platform has 20 templates that follow standard sizes. I can customize these templates to match my brand.

Looka’s partners with printing services so I can order physical cards once I’m happy with the design.

Brand Resources and Planning Tools

Looka gives me the resources to develop and communicate my brand. I can create custom guides, brand guidelines and newsletters to keep my brand consistent.

The platform also has information on how to use different logo file types.

One of the cool features is the AI business plan tool through VentureKit.

This tool helps me draft essential business documents such as executive summary, marketing strategy, SWOT analysis and competitive analysis. I can customize over 30 sections to fit my business.

Go to the top What are Looka's Main Features? Logo Design Process

Thankfully, getting started here won’t cost you even a single cent. And since Looka is entirely web-based, you should be able to design your logo without installing any additional software.

The process begins right from Looka’s homepage. You’ll find a field, on which you can enter your company’s name to get started.

Then next comes the business nature stage. The primary goal here is to understand what your business is all about, and subsequently, determine the type of logo options that would be relevant for your field. So, go ahead and enter keywords that describe your business type.

After that is the part where things get more interesting. Looka will display a range of logo styles, from which you’re supposed to pick five or more options you consider to be the most attractive. This, of course, gives Looka an idea of your design taste and preferences.

Therefore, the more you choose, the better it’ll understand your personal inclinations.

The next stage is all about colors. More specifically, Looka will try to comprehend the precise color schemes you’d want on your logo. So, make your style selections and then specify 3 of your favorite color pallets.

With that information, Looka will proceed to request additional business details, including the name as well as the corresponding slogan. Your answers will ultimately be incorporated into some of the generated logos.

Looka will then request you to sign up by entering your name, email and account password. Or alternatively, you could simply register through your Twitter, Facebook or Gmail account.

With all the information it has collected so far, Looka’s AI system goes ahead and generates an unlimited number of logo options to choose from.

Personally, I found the designs to be pretty attractive. Every single logo was unique and came with its own set of characters. So, I must admit- I was overwhelmed and spoilt for choice.

Well, the trick here is to take your time scanning through the collection. Try to assess as many options as possible before making a final selection.

If you’re lucky enough, you might spot a perfect logo that won’t require any adjustments. Otherwise, you’ll have to choose a decent one that you can customize further to align the design with your business.

But, get this. It’s possible to influence Looka further at this point by introducing additional symbols. You just need to search for them from the top right corner of the screen, and then select up to 5 based on your design preferences.

Now, don’t get me wrong though. Your logo options are not limited to one. Rather, you’re free to choose and edit as many as you want. You can play around with the editing tools until you have your perfect logo.

The editor itself provides multiple previews of your logo designs to help you get a good idea of how it’ll ultimately appear on branded items.

Another notable thing about this Logo Maker is its extensive flexibility. If you don’t like your logo options, for example, you can go back and restart the whole process from the beginning over and over again. There are no restrictions at all.

However, the most you can do after customizing your logos is saving or sharing them with friends. Downloads are only allowed after purchasing one of the plans, which we’ll discuss in detail shortly.

Unlimited Mockups

Looka’s system seemingly never backs down. It usually generates an unlimited number of design mockups to help you find that perfect logo for your business. That’s why every single page refresh translates to a new set of options.

Then guess what? It doesn’t stop there. Looka allows you to edit as many logos as you want while saving them.

That said, don’t expect to run out of logo designs anytime soon. You can rest assured that’s one thing that will never happen.

Branding Resources

If you choose to proceed beyond the customization stage, you’ll notice that purchasing a Looka plan entitles you to more than just a plain logo.

Now, remember the fundamental goal behind logo creation is branding? Well, Looka seemingly takes that very seriously because, in addition to the logo, it allows you to download a supplementary branding guide.

This resource comes with all the information you’d need about the colors and fonts used on your logo. Consequently, you won’t have any problem reproducing the logo over and over again as part of your branding process.

Color Varieties

Let’s face it. You can’t possibly use a logo in its original color every time. It’s always advisable to reproduce a logo in different colors so it can blend into a variety of backgrounds.

And that’s precisely what Looka does with your logo. It supplements the original design with additional versions of different colors for a seamless and easy branding process.

In essence, you’ll get a transparent background version, plus white and black variations on top of the original color. Subsequently, you can use the white and black versions to brand physical items for marketing, the transparent one on your site and products, while the official colored one would blend well with posters and business cards.

Vector File Options

Since you might want to resize your logo from time to time, Looka generates your logo downloads in different vector file options.

EPS and SVG, for instance, are two particularly outstanding vector files when it comes to that. So, Looka produces both of these alongside other file versions to help you adjust your logo dimensions without affecting the quality.

In other words, you should be able to use larger versions of your logo without necessarily compromising their pixels.

Social Media Kit

Social media is an integral part of digital brand marketing campaigns. So, to save you the trouble of re-editing your logo, Looka provides a complete social media kit with all the logo versions you’d need over the long haul.

When it comes to Facebook, for instance, the system generates ready logo image sizes that can fit on ad banners as well as company profiles. And the same applies to all the other popular social platforms, including Etsy, YouTube, Twitter, etc. Looka offers various logo files for each of them.

Ultimately, this helps you maintain a consistent brand image across all the social media platforms.

Lifetime Technical Support

Even after you’re done purchasing and downloading your logos, Looka will still have your back. It grants you endless technical support to provide assistance in case of any problems along the way.

Therefore, it’s totally acceptable to get in touch with Looka’s support team years after downloading your logo kit. They’ll proceed to help you with your logo just like any regular user.

Go to the top Looka Pricing – Is It Good Value for Money?

Looka has different pricing options. Designing a logo is free but purchasing and accessing other tools has a cost.

If you just want a basic logo there’s a one time $20 fee for a low res PNG file. I recommend the Premium Logo Package for $65 if you need more flexibility.

This package includes multiple file types and color variations with transparent backgrounds. It also includes full ownership, lifetime support and unlimited changes after purchase.

Brand kits are available for users who need more branding tools. The standard Brand Kit is $96/year.

It includes unlimited logo changes, full ownership, hi-res and vector files and over 300 brand assets for marketing materials. You’ll also get social media resources, business card designs and more.

The Brand Kit Web is $192/year and includes everything in the standard package plus a website builder. This allows me to integrate my logo and brand elements into a basic website.

Here’s a quick summary:

PackagePriceKey FeaturesBasic Logo$20Single low-res PNG filePremium Logo$65Multiple file types, full ownershipBrand Kit$96/yearUnlimited changes, 300+ brand assetsBrand Kit Web$192/yearBrand Kit features + website builder

I like Looka’s pricing options, it caters to one off logo needs and ongoing branding needs. The subscription options are good value if you need continuous branding support and website integration.

Go to the top Looka’s Customer Care: Help When You Need It

Looka has many support options to help with design projects. I found their step by step guides and FAQs very helpful for logos and social media kits.

The AI chatbot is a great feature, it directs me to relevant help center articles.

For more personal support I used Looka’s live chat and email support. During business hours I get responses within minutes. Outside of business hours there might be a slight delay.

They don’t have phone support but I haven’t found that to be a big issue.

I’ve had good experience with Looka’s support team. They’re friendly, knowledgeable and responsive. I even had a smooth experience requesting a refund which took only a few days to process.

Here’s a quick rundown of Looka’s support channels:

AI chatbot Step by step guides FAQs Live chat Email support

I like Looka’s support, it makes the design process easier for me.

Go to the top Other Brand Creation Tools for Startups and Small Business

Looka isn’t the only option for startups and small business to create brand assets without a professional designer. I found few other tools worth checking out.

Canva is an all in one design platform. It has many templates and AI powered features for creating various marketing materials. It’s more comprehensive than Looka but can be more expensive for teams that need multiple user accounts.

Tailor Brands is another good option especially if you need help with business formation tasks along with logo design. I like their LLC and trademark tools which go beyond visual branding.

PlaceIt caught my attention with its simple approach to creating mockups, logos and even branded merchandise. I like that it has free templates and unlimited downloads, it’s budget friendly for small business just starting out.

Each has its own strengths:

ToolKey FeatureCanvaComprehensive design toolkitTailor BrandsBusiness formation supportPlaceItMockups and merchandise design

Try them out and see which one fits your branding needs and budget.

Go to the top Is Looka Good? My Conclusion

Looka is a good option for logo design and brand assets. It’s user friendly and free to start. You’ll have to pay for logo files and kits but the pricing is reasonable.

I like Looka’s template library and editor. It’s great for newbies to logo design. Being able to create and manage all brand assets in one place is a big plus.

For entrepreneurs and small business on a budget, Looka is a affordable alternative to hiring a professional designer. But keep in mind that the design might not have the personal touch of an expert.

In my opinion Looka is a good balance of affordability, ease of use and quality for DIY branding.

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